Sidney “Sid” Sussman (1919-2009) was a Bernardsville icon, who ran a small department store in town at various locations for over 60 years. He was also known for his work with the Bernardsville Kiwanis Club and the Fresh Air Fund of New York. From around 1953 to 1977, Sid wrote a weekly column/advertisement in The Bernardsville News called “Wrapping It Up,” which he signed “ThatSid.” The column was a mixture of local news and corny humor with an often risqué twist as shown in this clip from Sept. 16, 1971: “A pediatrician I know told me that infants don’t have nearly as much fun in infancy as adults have in adultery.” (Illustration courtesy of The Bernardsville News/New Jersey Hills Media Group)
Rd. Click to enlarge.
A wonderful bit of local history! Thank you!
My first memory of the Beetles was climbing the stairs at sussmans to the song love me do. 5 years old.
We shopped there, both floors, all the time. He always took time to speak to us. Such a nice man! And funny!
Back in the 60s, Sussman’s was everything to this small town girl from Basking Ridge!